About Us

Welcome to The Coily Co., where the journey to beautiful, healthy hair began with a curious heart and a quest for authenticity. Our story is woven with the threads of passion, self-discovery, and a commitment to embracing the natural beauty that resides in every strand.

Many years ago, our founder, Joneal, was a curious child fascinated by the world of haircare. Little did she know that this early curiosity would blossom into a remarkable journey of self-love and empowerment.

As a young woman, she underwent the process of relaxing her hair, only to find herself continuously unsatisfied with the harsh ingredients she was subjecting her hair to. It was a turning point that led to the courageous decision of doing the "big chop."

With newfound freedom, she embarked on a transformative journey. In a market where options for coily hair were scarce, she delved into the world of natural haircare, seeking ingredients that would nourish, restore, and celebrate the unique beauty of textured hair. This journey wasn't just about finding products; it was about discovering the essence of self-love and authenticity.

After years of experimentation and exploration, she uncovered the "secret sauce" for thriving, coily hair — a blend of natural, nourishing ingredients that would become the cornerstone of The Coily Co. This discovery wasn't just a formula; it was a revelation that deserved to be shared with women who had embarked on a similar hair journey.

In her quest for healthier hair, she found solace in protective styles. Recognizing the significance of giving hair the care it deserves, she embraced styles that shielded her precious coils from external stressors. Protective styles became not just a practical choice but a powerful expression of self-care and love.

And so, The Coily Co. was born — a haven for those with seeking not just products, but a community that celebrates the diversity and beauty of hair. We believe that every strand, wave, curl, coil, and kink tells a unique story, and our mission is to empower women and men to embrace their authentic selves.

At The Coily Co., we go beyond haircare; we're on a mission to inspire and uplift. Our products are crafted with care, infused with the same passion that fueled Joneal's journey. We invite you to join us in celebrating the beauty of natural hair, embracing the power that comes from within, and discovering the transformative magic of protective styles.

Thank you for being a part of our story. Welcome to The Coily Co., where every strand is a crown waiting to be embraced.

With love, The Coily Co. ❤️

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✊🏿Black Owned

♀️ Female Owned